Multi Channel, Mobile Research Tools
Be
more insightful and connect with customers to instantly find out what
they think, then track your performance with industry metrics like net
promoter score and our intelligent analysis tools.
SMS
Get instant feedback from your customers in a personal and effective way
that’s convenient for everyone!
Mobile Web & in App
If you need
something more visual, you can still reach customers via mobile for
better response rates than traditional web surveys
Email & Web
If you need
to move outside of the mobile space for your research needs you can use
traditional web based surveys with email invites in Synapta as well
Features
Personalise
Inject some
personalisation and relevance into your invitation messages to increase
uptake. You can use any personal data you hold to target your sample as
well as add this to the content of your survey messages.
Gather Information
Survey data
doesn't just have to live in the survey reports, it can also be data you
need to gather and store about your contacts to use at a later date.
Fill in some missing information in your own system, like getting an
‘opt in’ for your customers being happy to receive messages from you.
Synapta makes managing data collection simple.
Internationalisation
All surveys
can be created in any language. If you send the questions as SMS,
Synapta will automatically handle all of the message concatenation and
transformation into Unicode for you.
Automate
Issue survey
invitations on a scheduled date and time, or automate them to run at
set periods. This could be monthly, weekly or even every few minutes.
The survey can go to a dynamic sample of customers so say you want to
run an NPS survey to everyone who has made a purchase in the last 24
hours, that’s really easy to manage with Synapta.
Integrate
Use
Synapta’s extensive APIs and automated sample options to allow surveys
to automatically run based on information in other systems. You can also
return data collected to other back end systems automatically for
analysis or storage for later.
Report
Real-time
survey reports tell you instantly what your survey participants are
saying. The reportal gives you access to a suite of NPS data reporting
tools and a place to aggregate and share data within your organisation.